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It depends on the publisher and platform because many large publishers have an ability to negotiate the licencing fees in general as well as for very popular games ... As an example Microsoft might have a standard licencing fee of $8 per copy of a game, Take Two may only pay $7 per game and to make GTA exclusive to the XBox 360 Microsoft could eliminate the licencing fee ... Edit: in other words, on a $60 title a third party publisher probably makes about $20 (in general) where some publishers could make $30 and on certain games $40 ...