The problem with Sony choosing mascots is their ability to jump the gun and say, "HERES OUR NEW MARIO!" But wait! What if the game regularly sells only 2-3 million copies per installment? Super Mario is a game that has been synonymous with gaming for the past 20 years. Sony needs to realize that having characters with so much customization ability will be a fad instead of an intellectual connector between the player and the protagonist. Mario has the potential to nearly everytime sell 10 M+ copies just on name value and commercialization alone. LBP is being over sold. People want to understand his new adventures and relate with him, but thats because he's a character all of his own and creators...not yours and YOU want to see what happens next.
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