Let's see, very colorful. Large smile on the avatars face. 7+ obviously designed to appeal to on market fragment: preteen, bridge title, expand PS3 audience while not insulting core audience. Interesting take, since title is aimed at everyone, why not create a universal boxart? Perhaps it has a secondary appeal as an arthouse cover, given the "paper cutout" type college artclass design, and the graph paper background barely visible.
They'll certainly tone down the pink, and up the "adult" orientation for the American boxart, so it can be perceived as "cool" to impluse buyers.
The globe is a subtle reference to games online nature, however online isn't touted on the box, to keep from alienating potential purchases.
Appealing to at least one market fragment, fairly artistic and upbeat, stands out on the shelf.
8/10
I don't need your console war.
It feeds the rich while it buries the poor.
You're power hungry, spinnin' stories, and bein' graphics whores.
I don't need your console war.
NO NO, NO NO NO.
