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TheBigFatJ said:

I hope Sony starts taking this seriously and makes an honest bid to break free this holiday season. They simply need to drop their price far more aggressively -- their unit needs to be $399 or $349 to really spur sales.

 

And Price it at or under $200 if they hope to reach the mass consumer, as seen by the fact that 76% of PS2's sold/sell at a price at or under $200.