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PLAYSTATION 3

 

I don’t have actual data on the percentage of 1st party vs 3rd party software sales on the PS3.  Therefore, I will have different scenarios, each with their own set of numbers.

 

Total SW sold (LTD Jun 2008) = 94.0 million

 

Total PS3 sold (LTD Jun 2008) = 14.42 million

 

Scenario 1:  3rd Party Software = 90%

 

Total 3rd Party SW sold (LTD Jun 2008) = 84.6 million

 

3rd Party Attach Ratio = 5.87

 

Scenario 2:  3rd Party Software = 80%

 

Total 3rd Party SW sold (LTD Jun 2008) = 75.2 million

 

3rd Party Attach Ratio = 5.21

 

Scenario 3:  3rd Party Software = 70%

 

Total 3rd Party SW sold (LTD Jun 2008) = 65.8 million

 

3rd Party Attach Ratio = 4.56