PLAYSTATION 3
I don’t have actual data on the percentage of 1st party vs 3rd party software sales on the PS3. Therefore, I will have different scenarios, each with their own set of numbers.
Total SW sold (LTD Jun 2008) = 94.0 million
Total PS3 sold (LTD Jun 2008) = 14.42 million
Scenario 1: 3rd Party Software = 90%
Total 3rd Party SW sold (LTD Jun 2008) = 84.6 million
3rd Party Attach Ratio = 5.87
Scenario 2: 3rd Party Software = 80%
Total 3rd Party SW sold (LTD Jun 2008) = 75.2 million
3rd Party Attach Ratio = 5.21
Scenario 3: 3rd Party Software = 70%
Total 3rd Party SW sold (LTD Jun 2008) = 65.8 million
3rd Party Attach Ratio = 4.56







