| HappySqurriel said:
What do people do when they give up on a particular game? That's right, they buy another game ... This is why (despite all the claims that Wii systems are collecting dust) the Wii is able to maintain a similar per-system software sales rate to the PS3 and XBox 360 |
Logically speaking however, if you look at the attach rates presented as gospel then consider your own game collection. If you're like me and you own 10+ Wii games then that means that at least 2 people out there who only own Wii Sports. I know at least 5 people with collections like myself. This is why I dislike averages. I'd much rather be looking at distributions. How many Wii owners own 1 game, 2 games, etc? Just going from averages there's no solid conclusion you can actually draw.
Proving that Nintendo is not just selling to new customers but also transforming them into repeat customers would require far stronger proof. The widespread beliefs and views that games like Wii Sports and Wii Fit get played briefly before getting shoved into closet to collect dust does little to assist one's hunt for that proof. In fact, those rumors coupled with the knowledge that I alone am skewing the attach ratios should be a fairly good indication that Nintendo is failing to create repeat customers on some level.
