In my opinion one of the main problems with trying to determine who the "Audience" for the Wii is, is that the Wii is (probably) far more likely to be used quite heavily by multiple people in a household. If Jimmy the teenage hard-core gamer, sally his teenage sister, billy his younger brother, his mother and his father all use the Wii who is part of the "Audience" that is buying the Wii ...
In a lot of ways this is why, despite people's comments that Wii owners buy less games, the Wii has had as high of software sales per system as their competition.







