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A year ago Nintendo claimed 90% of Wii auduence had owned a 6th gen console befre buying a Wii, true it will have changed now because the "blue ocean" gamers will have had more chance to pick up a Wii..... but I imagine it's still at least 80% of Wii owners have owned a 6th gen console, and at least 90% would actually be considered gamers (ie game on PC, or on ANY past console, not just 6th gen)

so roughly 10% of current Wii owners, that's 3 million, will be "new gamers" which of course then has to be split into whatever categories you want rearding age, sex and parental status.