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couchmonkey said:
Very interesting!

I haven't seen the E3 press conference but I heard from Malstrom that Nintendo announced an offshoot company with the goal of disrupting Nintendo? I wonder if R&D costs could be shifting towards that...

No, he misunderstood What Reggie said.

He ( Reggie ) refering to Nintendo said that want to build a company ( refering to Nintendo ) that can disrupt the Wii.

I think the route they choose is "Sustainable Disruption".

http://forwardhindsight.com/PUBLIC/web/sustainable_disruption.php

 



 “In the entertainment business, there are only heaven and hell, and nothing in between and as soon as our customers bore of our products, we will crash.”  Hiroshi Yamauchi

TAG:  Like a Yamauchi pimp slap delivered by Il Maelstrom; serving it up with style.