What can Sony do about their $399.00 Price Tag.

[ZenfoldorVGI]

ssj12 said:
well upgrading the 40GB and having one model is a good start for Sony. Adds more value for $399. I expect production costs to fall dramatically afterward. 45nm CELL, 65nm RSX (55nm future).

 

Agree, except I don't think percieved value increases will give you anything but spikes, with the possible exception of backwards compatibility. For a sustained sales bump, you need a lower price, and even if you cut the percieved value significantly, you'll probably still get a better sustained bump, assuming you advertise it as a SKU that is here to stay, and not a marketing ploy.

MS seems to have bucked that theory, however, if their bump in the US and Japan lasts. Their percieved value increase come from FFXIII, and other games shown at E3, most notable the Gears 2 trailer, which is perhaps the best trailer I've ever seen(and I hate gears), as well as the 40 free gb of space, not to mention the cheaper selloff of old models.

It also appears that we'll see a price drop for at least one sku very soon for MS.

You can say what you want about the, but they are definitely taking the steps necessary to stage a momentum shift. There aren't a whole lot of things that they could have done better at E3, or since. Maybe buy and announce a MGS4 360 edition, but we must assume that such a thing was impossible due to what we can all assume is a timed exclusivity agreement and a Sony NDA.

MS has done some wheelings and dealings in hopes of renewing momentum for their console, and in the short term it appears to have helped.. This will eventually force Sony to respond, and it will likely be via a price cut.