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Actually, I'd put business before art every time. Doing it the other way may give us some great games in the short-term, but it'll inevitably lead to bankruptcies, denying us good games in the long-term. I'm not saying soul-less, bottom-line games are the way to go; I am saying that whatever game gets published should have a great chance at being profitable, or else we're killing the goose that lays the golden eggs.