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Third-party support
It has often been said that when it comes to a console's success: "It's all about the games", and this is certainly true. A console manufacturer needs to have ample third-party developer support in order to have a steady stream of quality video games being released throughout the year. Although brand loyalty, technical capabilities and price certainly plays their part, people tend to purchase the console that offers the games that they enjoy most. Without games, there is no reason to buy a console. It is the very reason why people doomed the Nokia N-Gage to failure before it was even released. Therefore console manufacturers need to establish good relationships with third-party developers, otherwise they risk losing the support that they need to another competitor. A lot of this revolves around management, business decisions and partnerships, however a console manufacturer can also help promote third-party support by making their console easy to develop on. Part of the reason for the success of the Sony PlayStation against the Sega Saturn was that the PlayStation was considered an easy platform to develop games, while the Sega Saturn, with its dual processors and overall complexity, frustrated developers instead. Nintendo is perceived to be comparatively lacking in 3rd-party support, and rely somewhat on their own 1st-party games, a situation since the Nintendo 64, since at the time, many third party developers opted for the PlayStation due to the ease in making games for it. In the current seventh-generation, this is reversed: the PlayStation 3 is perhaps the most difficult (and the Wii the easiest) to develop for.
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