As far as hearing the name and liking it I really didn't, I thought it was dumb and part of me still does.
However my opinion has nothing to do with marketability. There's many ways to spin the name Wii, it sounds like we as in we can all play it, it is an inclusive sound. It doesn't sound technical and threatening and there are no numbers in the name which tend to make people shy away as it implies technical prowess to the subconscious mind.
in terms of market appeal and marketing it to the masses, it's an amazing name for those reasons and many more.







