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It was brilliant since you could remember it right away, if you liked it or not, because its so catchy. I had to get used to it first cause i thought it sounded very strange but afterwards there was no better name for it. I guess maybe the same could happe to Wii that was done with the name "Playstation", so when you are talking about a gaming console you say just wii. I know alot of people, mostly "casual gamers", who just use playstation for any game console. Some of them even know that there are others with different names, but playstation is just the most common. If done right, Nintendo could do the same with Wii.