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It depends.

For example:
In Q1 to Q3 08 - PS3 had GAAP revenues LOWER than non-GAAP

In Q4 08 and Q1 09 - PS3 had GAAP revenues HIGHER than non-GAAP

Again, I want to understand why they are having to adjust their GAAP and non-GAAP numbers for PS3, Wii and PS2, when XBox numbers don't need adjusting.

My gut feel, is the online component (hosting servers) has something to do with it.

Most likely, in Sony's (Wii, etc.) example, they pay EA some sort of "hosting fee" for the online component.