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I have always been baffled as to why the PS3 would be the top revenue generator for consoles for EA.

It didn't make any sense.

Therefore, I had to take a look at EA's earnings release for the most recent quarter - Q1 Ending Jun 30, 08

And just as I suspected, XBox sells more software, according to EA's own definitions than the PS3.

Reported Revenue by Platform (GAAP):

PS3 = 139 = 17%

XBox = 81 = 10%

Wii = 79 = 10%

PS2 = 57 = 7%

Total of 44% of GAAP revenue is derived from consoles.

However, reading deeper into the financials, EA itself considers its Non-GAAP numbers to be important in comparing prior quarters to recent quarters.

They also use their Non-GAAP numbers to evaluate their acquisitions, as well as their own internal results.

If you go by their non-GAAP numbers, the result are as follows:

XBox = 81

PS3 = 68

PS2 = 40

Wii = 39

Why the difference?  Basically it is because of "Change in Deferred Net Revenue (Packaged Goods & Digital Content)

PS3 = 71

PS2 = 39

Wii = 18

If you add these numbers - they will equal the GAAP numbers.

Do you notice what is missing?  XBox revenue.  That is, the GAAP and non-GAAP numbers are the same for XBox.

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