David Reeves: This Christmas Not That Critical

[Dolla Dolla]

SCEE president David Reeves says that this Christmas isn't necessarily the most critical one for Sony.

In an interview with semi-official Sony blog Three Speech, Reeves said: "I think each peak is crucial to maximise what you can do, but I don't think this Christmas is necessarily the most critical one - I think that's going to be Christmas 08."

"I see this more as kind of like a tsunami – it starts small and gathers speed, and eventually, after four or five years, it will start to take you over."

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For those wondering who David Reeves is, this quote is handily credited to him:
"We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games."