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50% is a good rule of thumb to use.

so NSMB probably has brought home about $50 mln for nintendo. in america.

estimate to your heart's content how much it took nintendo to develop the game.

 

EDIT: but since nintendo doesn't have to pay itself royalties on the DS, it's actually more than 50%.  probably more like 60-65%. 



the Wii is an epidemic.