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They're spending too much time figuring out how to drain as much money out of their fanbase as possible!

The 20 different FF remakes, the dozen spinoffs of DQ/FF13/etc were not enough.  And what better way to one up in game advertisements than...real life game tie-ins???

It definitely is slightly more high end than the Halo soda.

http://kotaku.com/5033004/final-fantasy-xiii-comes-to-mens-formal-wear