How should Nintendo use the money? What could be the next step?

[celine]

Roma said:

DirtyP2002 said:

Hey guys,

We all know, Nintendo is printing money at the moment. The Wii and the DS are unbelievable money-makers. So I am asking, what could be Nintendos next step. Last Generation, they couldn't afford to create a powerful console like The Xbox 360 or the PS3, so they took a huge risk and won with a completely new console.

Now, Nintendo would be able to create a powerful machine for the next generation, but should they? Don't get me wrong, I am NOT saying, the Wii should be replaced soon! I am asking how the next generation of nintendo should look like in 3-4 years from now.

What should they do with the DS? The DS is selling like hot cakes in North American and Europe, but not that great anymore in Japan. A new Nintendo handheld would be good for japan at the end of 2009 e.g., but it would choke off the demand in Europe and the US, where they could keep on milking the cow for some time.

Furthermore the software sales for the DS are awesome as well. Mario Kart DS, Nintendogs, Super Mario DS and Brain Training are still selling like 70k units each every single week. The latest of those games has been released 115 weeks ago, all of them crossed the 11 million mark. A new handheld would need these IPs, but with a new Version on the market, the sales would decrease significantly.

So do you agree with my arguments? What would you suggest Nintendo to do?

 

/ discuss

Say what? Where did you get that from? lol

From his ass. Here what Reggie said before the Revolution ( 2005 ) talking about it:

Revolution
I want to move on today by talking about our upcoming home console, codenamed Nintendo Revolution, in ways that also make it clear how it serves as a potential case study for blue ocean strategy or the Innovator's Dilemma.

Clayton Christensen points out that so-called sustaining, or existing market technologies, are inherently geared to deliver incremental increases in performance to customers who value what's already being delivered. A better description of the linear advances represented by both the new Sony and Microsoft consoles could not be written.

Christensen also observes that this kind of strategy frequently result in, "overshooting the market, giving customers more than they need -- or are willing to pay for."

Will the new competing consoles also match this description? Well, I'm sure everyone is anxious to find out.

Nintendo Revolution is decidedly not running in this race. Not because we can't afford the entry fee. But because we don't want the prize. There is no guarantee that even the winner among these two will be rewarded with profits. It's clear that the billions invested can only be rationalized by considering a larger corporate goal. It takes a long time to escape the red ink when billions are spent before the first machine is sold, and more money is lost every time the cash register rings.

We intend for Revolution, just like every other Nintendo system, to actually make money.

http://wii.ign.com/articles/670/670503p4.html