A company whose last video game platform failed to impress, on its' last legs.
Dying, some would say.
A market segregated to a few dedicated minority groups.
One last chance to do it right.
People scoff at its' weakness compared to other platforms.
They laugh at its' lack of buttons and 'gimmicky' new input method.
There's no way it'll ever catch on.
But then it starts to outsell everything on the market.
It becomes the 'cool' thing to have, not just for core gamers but for everyone.
To the general public, its' name becomes synonymous with video games.
The hardcore gamer gets angry.
System X is much more powerful!
The only system for true gamers!
This is just a fad!
It'll slow down! You'll see.
But it doesn't.
The company puts out fantastic new experiences that can only be found here.
Slowly, but surely, third party developers take the system more seriously.
They begin to allocate more and more resources toward its' development.
Those who don't find themselves, financially, sinking deeper, deeper, and deeper. The smaller ones slowly begin to fade out of existence.
But those who generously lend their support are rewarded.
Financial prosperity for the software makers.
Entertainment prosperity for the software users.
Bliss.
Viva la revolution.