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intresting how low people see Wii first week, my guess is a little diffrent:

1 Week:

360: 1 M
Wii: 500 k
PS3: 400 k
PS2: 200 k
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Overall a growth. Wii and PS3 Madden this time a year after that before, not a half year. Lot of new owners of a Next Gen System.

Lifetime:
360: 2.2 Million (Will fall off sharp)
Wii: 1.7 Million (Massive legs, thanks to word to mouth and "Call your shots")
PS3: 1.3 Million (Will not fall of that sharp like 360)
PS2: 1 Million (PS2 owner migrate upwards, mostly to the Wii)
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Makes 6.2 Million, 08 had on those systems about 6.1 Million, so a small growth