bumidan on 30 July 2008
@ kn
actually their margins, if you go by the analysis, are pretty good.
It is volume/revenue - they need to increase - to offset the other costs such as R&D and marketing.
If those don't go up proportionally to revenue, then increases in revenue will give them good profitability.
As it does not seem like any one product or division is losing crazy money, unlike the original xbox or the ps3.
