Microsoft FY End Jun 2007 and FY end Jun 2008 – A MORE THOROUGH ANALYSIS

[bumidan]

Ooops. Sorry... to finish...

However, it is hard to determine where to allocate all the other expenses - R&D, headcount and Sales & marketing

So no, you cannot really know how much X360 lost.

Also, in FY end Jun 2006, all those other divisions that are now lumped in the EDD division were separate divisions - so again that creates more complexity.

I think the actual XBox Console, even in the Gross Margin department - NEVER MADE MONEY. That is, the original xbox was sold at a loss (gross margin), even before taking into account all other expenses.

The 360 is more being sold at a positive gross margin as implied in the above analysis - unless there is something hugely out of whack in the numbers I've done.

(Which is why feedback from the community is critical - to see if I missed something substantial)