HappySqurriel on 30 July 2008
One thing to consider is if you sell RockBand to retailers for $125 and it costs you $95 to manufacture and licence the game and you sell another game to retailers for $45 and it costs you $15 to manufacture and licence the game, if you sell the same number of copies of each game you will get 277% the revenue from RockBand as the other game but your actual income would be equal ... Hypothetically speaking, if RockBand cost twice as much to develop your profit and return on investment would be far worse than the other game even though its revenues were far greater.
