BKK2 on 29 July 2008
There have been lots more consoles than that that have been in production for more than 10 years.
Anyway, "10 year plan" just means they plan to support that console for 10 years, it's not really an amazingly new idea, quite a few consoles achieved this before Sony was even in the business. It's not just the winning console either, Sega Master System was outsold 5-1 worldwide, but still lasted over 10 years.
