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The absence of any huge exclusive games for the Wii this holiday season really does create a 'Jump Ball' situation for third party publishers; there are going to be (roughly) 30 to 40 Million Wii owners who will buy between 2 and 4 games (on average) from July 1st and December 31st this year and (currently) there are few games for them to fixate on. Who wins out will mainly depend on how well marketed a game is and how high quality it is ...