I saw this, but thought it was just an old article from MCV as there wasn't any new news about this on the site. Now I see it's actually a new article with new figures. I guess it was only published in MCV's print edition, and not online.
Stuart Dinsey Jun 2 2008
New UK TV ad amongst huge new marketing plan as top five Christmas place is targeted
Sega is embarking on its first re-marketing of a catalogue title in a bid to keep Mario and Sonic in the UK All Formats top five until Christmas.
The ambitious target has been set after the Wii and DS title clocked up 1.2m sales in the UK since launch last year.
“We will re-advertise this title heavily and continue re-marketing it all through the year,” Sega’s UK boss Alan Pritchard told MCV. “We’ve sustained sales at 25,000 a week.
MCV
So, about 150k combined sold over the 7 weeks prior to this article, which matches the 20k/week claim.
1m for Wii, and 350k for DS, as you suggest, Wii version should go Diamond this month.
Looking at the last 8 weeks sales Wii was placing quite a bit higher than DS, which might suggest it was outselling it maybe in the region of 2-1 or something. Last two weeks DS version has climbed the charts, but Wii version has been consistently around #12, which suggests to me DS has increased in sales rather than Wii declining. I'm estimating sales were averaging 13k Wii/ 7k DS, but last two weeks were something like 13k Wii/ 12k DS. DS has lots of titles in the charts now, I'm guessing this is down to a) few new releases, DS games with long legs benefit from low overall sales, and b) DS has received a boost from the summer holidays.
Week: Wii Pos/DS Pos
30: 12/13
29: 12/14
28: 12/22
27: 13/29
26: 12/24
25: 10/21
24: 07/21
23: 03/17
