BKK2 on 27 July 2008
The problem with the "EA Internal" is it contradicts some of my existing data. I assume it's EA's internal estimates.
VIDEO GAME SALES REACH NEW HEIGHTS
Feb 1, 1993 -
UK sales of both Sega and Nintendo video game consoles in 1992 exceeded all expectations. Sales of 16-bit Megadrive from Sega (16 Portland Road, London W11 4LA; +44/71/727-8070) reached 1,005,000 units in 1992, taking UK's installed base to 1.215m units. Coming from behind, the rival Super NES console from Nintendo--only launched mid April 1992--was reckoned to have shipped over 700,000 units during the year, according to its UK distributor Bandai (Unit E1, Fareham Heights, Standard Way, Fareham PO16 8XT, England; +44/329/822565).
Total European Megadrive sales were expected to reach about 2.8m units to give an installed base of over 3.8m. In US, Nintendo's SNES has sold 8m units since launching August 1991. Sega claims that US Megadrive sales will total 4.5m in fiscal year to March 1993 while its new CD-ROM machine--launched November 1992--easily exceeded sales target of 200000 units and expects to have the devices in 1m US homes by end-1993.
Feb 1, 1993 -
UK sales of both Sega and Nintendo video game consoles in 1992 exceeded all expectations. Sales of 16-bit Megadrive from Sega (16 Portland Road, London W11 4LA; +44/71/727-8070) reached 1,005,000 units in 1992, taking UK's installed base to 1.215m units. Coming from behind, the rival Super NES console from Nintendo--only launched mid April 1992--was reckoned to have shipped over 700,000 units during the year, according to its UK distributor Bandai (Unit E1, Fareham Heights, Standard Way, Fareham PO16 8XT, England; +44/329/822565).
Total European Megadrive sales were expected to reach about 2.8m units to give an installed base of over 3.8m. In US, Nintendo's SNES has sold 8m units since launching August 1991. Sega claims that US Megadrive sales will total 4.5m in fiscal year to March 1993 while its new CD-ROM machine--launched November 1992--easily exceeded sales target of 200000 units and expects to have the devices in 1m US homes by end-1993.
Mega Drive is pretty close, but Super Nintendo is way off, maybe Bandai exaggerated '92 shipments, but most accounts have Mega Drive outselling Super Nintendo 2-1 through this period, nearly 4-1 just seems too much.
They have Master System at 50k through 1988, but it sold 30k on release at the end of 1987. I would expect 1988 sales to have increased quite a bit over 1987, they certainly shouldn't have dropped. They also have Master System & NES with equal LTD, but I'm pretty sure Master System outsold NES by a significant ammount. Unfortunately accurate data from this era is pretty scant, and this is the most detailed I've seen, but only Mega Drive sales match the data I have (LTD through '91, '92, & '93 all closely match my existing data).
Actually, the 1990 Master System closely matches Sega's figure too (whilst Sega should know Master System sales, I don't trust the figure they give for NES sales).
However 1990 was seen as the turning point. Nintendo found its feet with the leading toy distributor Bandai while both brands promised unfeasibly large advertising spends (which Media Register has since shrunk somewhat).
The first major battle of the brandc occurred among the Santa's grottos where they fought for the Christmas present cash. As so often happens in war both sides claimed victory. Bandai's marketing manager Mike Hayes uses data from the market analysts Lek Track to back up his claims.
"The fact is that Sega has been throwing figures around that are completely false. We've got audited data showing that in December our share was 62% to Sega's 27%."
The figures that so upset Hayes were produced by Virgin Mastertronic and based on its own analysis. International marketing manager Philip Ley maintains that throughout 1990 Sega sold 210,000 machines to Nintendo's 80,000. But why should people believe those in the face of audited data?
"The problem is that Lek Trak only covers high street chains like Dixons," says Ley. "In fact, the driving force of the market is the smaller independent specialists," says Ley. It is in this arena, he says, where Sega has the stranglehold which is not picked up by Lek Trak.
The first major battle of the brandc occurred among the Santa's grottos where they fought for the Christmas present cash. As so often happens in war both sides claimed victory. Bandai's marketing manager Mike Hayes uses data from the market analysts Lek Track to back up his claims.
"The fact is that Sega has been throwing figures around that are completely false. We've got audited data showing that in December our share was 62% to Sega's 27%."
The figures that so upset Hayes were produced by Virgin Mastertronic and based on its own analysis. International marketing manager Philip Ley maintains that throughout 1990 Sega sold 210,000 machines to Nintendo's 80,000. But why should people believe those in the face of audited data?
"The problem is that Lek Trak only covers high street chains like Dixons," says Ley. "In fact, the driving force of the market is the smaller independent specialists," says Ley. It is in this arena, he says, where Sega has the stranglehold which is not picked up by Lek Trak.
