Xbox Platform Revenue Breakdown
To get some of the breakdown for my analysis, these are some of the figures I used to derive the other figures.
Software attach rate = 7.5 (as per NPD)
Accessory attach rate = 3.6 (as per NPD)
However, now we have to break it down for each fiscal year as well.
From my understanding, if I multiply the software attach rate to the number of total consoles – this would give me the TOTAL SOFTWARE sold lifetime.
As of FY end June 2008, the total consoles shipped by MSFT = 20.3 million
20.3 million consoles x 7.5 SW attach rate = 152.3 million software sold
However, we still need to get a yearly number to use for our yearly analysis.
To do that, we also have to do that for each year and take the difference.
As of FY end Jun 2007, the total consoles shipped by MSFT = 11.6 million
11.6 million consoles x 7.5 SW attach rate = 87 million
As of FY end Jun 2006 – it is 5.0 million consoles
5 million x 7.5 = 37.5 million
Now we can get the yearly software sales, much like what Sony reports.
FY End Jun 2008 = 65.3(*) million software units (152.3 less 87)
FY End Jun 2007 = 49.5(*) million software units (87 less 37.5)
Using the same methodology for Accessories:
FY End Jun 2008 = 31.3(*) million accessories
FY End Jun 2007 = 23.8(*) million accessories
