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Bitmap Frogs said:
Roguelikes are a tough sale. Traditionally most sell rather poorly; a few lucky ones show moderate sales but great legs because the genre is so niche there's few options for buyers. The last great selling roguelike is Diablo2 and that's a 2000 (2001?) game.

Most people will only buy rougelikes if they are part of an established franchise i.e.Pokemon Mystery Dungeon, Diablo III