I think "well" in this case is going to be quite high as this has been in development for a long time and probably cost the developer a lot of money (remember they had some silly legal case against Epic and the Unreal Engine as well). The other thing to factor in is that the 2nd and 3rd titles will cost them much less to develop so even if they dont make profit on the first they will invariably make profit on the series.
6 months ago i felt this was a certain million sellar but I was unconvinced by the demo and found it boring. I think a lot of people will sit on the fence and buy it depending on the reviews. If it gets high reviews i'll definitely buy it at some point although probably when it comes down to £30 / get it second hand.
If the reviews are positive then 1 million is certain.
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