As much as people bash EA, and question why they’re the largest third party publisher in the World, I think that their recent work has demonstrated why this is the case.
EA was one of the first large publishers who saw value in what we now call Casual Games, and were involved with them long before the Wii was announced. If I remember correctly, the reasons they cited were very similar to the reasons Nintendo used when they talked about how the Wii; that development costs were rising at an unsustainable level and, unless they found new markets to sell to, companies were going to go bankrupt chasing after the same clients.
EA was one of the first large publishers to supply a decent amount of support for the Wii, has produced several games of decent quality, and seems to be one of the main third party publishers who is starting to really understand how to make good Wii games. They have been rewarded with sales that are good enough to turn a healthy profit off of most of their Wii projects, and it is likely if they continue to improve as they have been they will become as dominant with new gamers as they are with existing gamers.
