Erik Aston on 23 July 2008
Nintendo has stated publicly that they don't want to drop prices. They've said so about both hardware and software at different times. It isn't a part of their business plan, period.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
