It's important for three kinds of people:
1. Those that have both a PS3 and 360. This could edge them into picking up a 360 copy as opposed to a PS3.
2. People that own neither console and are on the fence on which to buy to play this particular game.
3. Fanatics of the franchise in question. There are people that are so in love with a franchise they will buy an additional console for something like exclusive DLC in the future.
Overall it's not very impactful I think. It does give an image that the 360 will continue to have exclusive DLC going into the future, which is nice to know for people that own one. I don't like limiting PS3 owners, but in this case, the developer may have skipped DLC altogether had it not been for these payouts.
Tag: Became a freaking mod and a complete douche, coincidentally, at the same time.
