badgenome on 23 July 2008
They're so focused on making XBLA a casual-friendly service with "pick up and play appeal" (I can't even count how many times I've heard that line from MS), but they don't promote it worth a shit. The casuals will never know about XBLA, let alone which games are on the service, and most of the hardcores riot every time a game like Coffeetime Crosswords sees release. Not really sure if they know what they're doing with XBLA at all.
My guess is Microsoft is used to having a captive audience on account of Windows, etc. and not having to really market their products and services to the general consumer.
