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August may be a good month for 360 owners, but it's hardly do or die, especially in light of their E3, where they are already shifting towards emphasizing games like Lips and that movie game over stuff like Vesperia. This is not to say the games you highlighted will be ignored, but even if they all somehow fail Microsoft is already in motion to try and negate the impact. December's sales will be more indicative of Microsoft's long-term prospects than August.