Moore: Sony's Business 'Crumbling' in Japan

[Bodhesatva]

ckmlb said:
I am not suggesting for sure that it will be mean PS3 suddenly outsells the Wii for this generation in Japan, I am saying that the so called collapse of PS strategy in Japan is premature when there are very big games that are coming that will move consoles.

Okay, now we're just getting nit picky about the word "collapse," it appears. Let's say you're right, and these upcoming games do make a significant dent. Let's say, as a reasonable estimation, that these games double the pace of the PS3 sales over the course of the generation, compared to what they are now. Double is a lot, as that's never actually happened before, but let's run with it anyway.

In terms of raw units sold the PS3 would then have sold approximately 50 percent as many units as its predecessor did, and in terms of market share, would have less than half of its predecessor. It would be a second place finisher, not first. At this point in time, a 50 percent reduction is a rosey picture, as it's currently at less than 1/3 it's market share and 1/3 its sales, and those figures are still falling farther. 

If you don't want to call a 50 percent depression in sales and market share a "collapse," that's fine, but that simply sidesteps the general point. Sony has lost a profound amount of market share and sales in Japan, even if we assume (as you do) that PS3 sales will pick up in a year.  Perhaps we should call it a "crisis" or "depression?"