BKK2 on 22 July 2008
Nintendo's direct competitors are making headway with technologically advanced games and equipment. But Nintendo says it has a 93 percent share of the game market, Sega 3.8 percent, NEC 1.3 percent and Atari Games, 1.1 percent. Nintendo's rivals acknowledge that Nintendo has more than 90 percent of the software market. But they say Nintendo underestimates their shares and overestimates how many Nintendo games and consoles that retailers, heavy with inventory, will actually sell.
Nintendo of America did reduce its sales projections for its Nintendo game cartridges, which bring in about two-thirds of the company's revenue. But it raised projections for the Nintendo Entertainment System, the video game console, signaling more game cartridge sales in the future. Nintendo expects to sell 8.2 million consoles, up from its earlier estimate of 6 million, but down 11 percent from the 9.2 million a year earlier.
The company had expected to sell 70 million game cartridges, but revised that estimate to between 59 million and 65 million. That compares with 53 million unit sales in 1989.
The company had expected to sell 70 million game cartridges, but revised that estimate to between 59 million and 65 million. That compares with 53 million unit sales in 1989.
