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Aprisaiden on 22 July 2008
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hmm ...

Hardware changes:
1) 512mb of video RAM - 256mb CPU RAM...
2) Either put R&D into cheaper BD drive OR used a 16x DVD drive.
3) launched with only the 60gb.
4) Quicker changing to 65nm / 45nm CPU and GPU
5) slightly modified RSX which can emulate the PS2 GPU. (provided its cheaper than a RSX + GS)

Advertising changes:
1) Less artistic ads -- more game oriented ads or 'wow factor' ads.

Software changes:
1) Had a better line-up of high profile 1st party games for the systems first year (eg. PS3 version of GoW2)
2) Got PSN cards out a lot earlier - offered the option between viewing 'PSN points cost' or '$ cost' for PSN content.
3) Focused on adding wanted features such as in-game music and in-game messaging faster --> with OS ram footprint reduction in second place.
4) Offered a steady supply of PS1 games on PSN --> using first party games if third parties didn't want to support PSN.
5) Offered the video store sooner -- and world-wide. SONY pictures, Columbia pictures, MGM titles would support the service at a minimum.
6) Offered a music download serivce -- either a SONY one OR iTunes ... (provided Apple payed royalties for content bought over PSN)

Finally - price changes -> limited 120gb 'launch PS3's. required pre-order, costs $599 - $699 (depending on manufacture cost). Launches November 4th.
-> The normal 60gb model launches November 17th @ $449 - $499.

** retailers would be banned from offering pre-orders on 60gb PS3's until November 6th -- to encourage early adopters to get the 120gb model (which would include 120gb PS3 + DVD full of PS3 game trailers + game(like Wii sports) )