Hope this is helpful, Source.
By DOUGLAS C. MCGILL
Published: June 5, 1989
Atari's key marketing strategy -based on its own consumer research - is that its handheld game, color graphics, speed of play and other features will attract consumers of all ages although it costs more than the Game Boy. To enhance sales of the product, Atari will sell video software that is already popular in video arcades. Nintendo is following a similar strategy. #200,000 Game Boys Sold in Japan The Game Boy was introduced in Japan in April, and sold more than 200,000 units in less than a month, Nintendo executives say.
Atari, by contrast, says it will ship around 100,000 of its handheld units by September, moving into the millions by next year. By DOUGLAS C. McGILL
By KIM FOLTZ
Published: August 31, 1990
At the end of the spot, a message flashes on the screen: ''Genesis does what Nintendon't.''
Created by the Los Angeles office of Bozell, the $10 million campaign is an attempt to loosen Nintendo's dominance of the $3 billion video game market. Nintendo has about 80 percent of the market, compared to Sega's 15 percent share.
By ANTHONY RAMIREZ
Published: December 8, 1990
Of every dollar Americans spent on toys last year, 16 cents went to Nintendo. That was $2.7 billion out of a total $16.8 billion that Mom and Dad did not spend on Barbie dolls, Hulk Hogan "action figures," licensed merchandise like Batman soap or Scattergories board games.
If Nintendo seems to be everywhere, it is because about 29 million American homes are now noisy video arcades filled with Nintendo invalids.
Nintendo's direct competitors are making headway with technologically advanced games and equipment. But Nintendo says it has a 93 percent share of the game market, Sega 3.8 percent, NEC 1.3 percent and Atari Games, 1.1 percent. Nintendo's rivals acknowledge that Nintendo has more than 90 percent of the software market. But they say Nintendo underestimates their shares and overestimates how many Nintendo games and consoles that retailers, heavy with inventory, will actually sell.
The company had expected to sell 70 million game cartridges, but revised that estimate to between 59 million and 65 million. That compares with 53 million unit sales in 1989.
Since Nintendo's introduction in the United States in 1985, dozens of slower-selling titles have accumulated every year. There are now nearly 300 Nintendo video game titles but just 30 of those account for 50 percent of sales.
Much of Nintendo's expected 1990 increase results from surging sales of Game Boy and its software. Nintendo expects to sell 4.4 million Game Boys, down from 5 million, projected earlier, but quadruple the level of a million last year, when it was introduced.
Although Nintendo has reached market saturation among youngsters, especially boys aged 8 to 12, it finds that girls and young adults are becoming fans. From small percentages in the late 1980's, women and girls now make up 25 percent of all players. Even more striking is the percentage of players over 18, more than 32 percent.
Whatever happens this year, Mr. Main said, Nintendo will live up to its name, which in Japanese means "Good things come from hard effort." Perhaps more appropriately, in view of this uncertain season, Nintendo can also be translated as "Leave it to heaven."
Published: October 31, 1991
An executive of Nintendo of America said the company had sold more than 500,000 of its new second-generation video game, Super NES, in the last two months. Peter Main, the vice president of marketing, told toy analysts that the company expected to sell 2.2 million units of the $200 machines by the end of the year. He predicted the company's sales would reach $4 billion this year.
By JOHN MARKOFF,
Published: August 25, 1994
Although it has sold only about 200,000 of its $500 videodisk game players, sales have picked up recently and industry analysts estimate the level reaching 500,000 by the end of the year. 3DO's stock price rallied on Monday and Tuesday, rising a total of 27 percent, on an announcement from 3DO's president and chief executive, William M. Hawkins 2d, that the company "just had our best month ever" and was "building momentum" for the Christmas shopping season.
