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okr said:

Sony were the first to have many female fans (outside the small group of die-hard female videogamers), but they basically had only one game for them: Singstar.

 

Off topic, but statements like this bug me. Girls played the Sims and Mario Kart and Mario and Pac-Man and Pong long before Singstar. A lot of great designers were always creating gender-neutral videogames.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.