BKK2 on 21 July 2008
| Kyros said: *DVD sales down 5.21% to $115.29m *Blu-ray sales up 7.12% to $8.42m *DVD 88%/Blu-ray 12% Do not understand it. BR has 12% of disc sales but only 7% (8.5 / 115+8.5) of revenue? A BluRay disc costs much more than a DVD so how can this be true? |
Because it had 12% of unit sales from the Top 20, but only 7% of revenue from total sales. All of the Top 20 movies are probably available on DVD and Bluray, but outside of the Top 20 there will be lots of movies that are only available on DVD. Basically Blu-ray sales outside of the Top 20 will be far lower than 12%.
Anyway, big spike for BD this week, but it probably won't sustain sales at that level for a while yet. It will be interesting to see how BD will do this holiday season.
