| libellule said: """ Home Media found that sales of DVDs and Blu-ray discs rose from $6.8 billion in early 2007 to $6.87 billion in the first half of this year—a modest increase of 1.1 percent. This number appears to coincide with "studio reports" saying that unit sales were also up 1.1 percent to 412.3 million discs in the first half of 2008, according to the Hollywood Reporter. Rentals increased by 2.6 percent, from $3.7 billion to $3.9 billion. """ |
You've still got him wrong. He is counting it as combined growth. You need to look at the math equation he's using.
Of that 1.1% growth most of it is DVD because the growth in revenue is not high enough to match it if .6% or more of that 1.1% were Blu-ray growth.
