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I bet about half of the "expanded audience" are previous Nintendo palyers who had moved on from gaming, and the other half are new to gaming.

But I really have no idea what percentage of Wii owners are expanded audience. I would say it's probably between 30 to 40%. I would say another big chunk are previous PS2 owners (who played the PS2's casual titles) who moved onto to Wii instead of an HD console.

I think most Xbox owners became 360 owners, or Wii60 owners.

I think most Wii owners come from 3 categories.

1. Nintendo fan
2. New to gaming.
3. Previously owned a PS2

I think P3 owners come from 2 categories.

1. PS2 owner
2. BluRay early adaptor.

And I believe 360 owners come from 2 categories.

1. PS2 owner
2. Xbox owner.

I think Nintendo gets 90+ % of new gamers, PS3 gets less than 10%, Xbox gets very few new gamers....



BAM! There it is!
 
Wii Code 3456 7941 4060 2924
COD MW Reflex 541192229709