BKK2 on 19 July 2008
Driven video game industry in Mexico
Anton Bruehl, president of the International Development Group (IDG) and one of the most famous gurus of the digital entertainment industry, said: "In 2011 according to our estimates, the global market for video games will reach a value of 45 billion dollars. "
He assured that "Mexico is the fifth largest in the world market for Xbox 360, even ahead of Spain. However, still not among the 10 major markets Sony and Nintendo. "
He described that although 2007 sales of video game hardware and software in Latin America accounted for barely two percent of the world total, the region finally began to develop led by Mexico, representing about 50 percent the total regional market.
This contrasts with countries like Venezuela, Central americas, Chile and Colombia, which together totalled just five percent of the total Latin American. The 2009 sales of software in the local retail market will reach $ 500 million.
The manager, who participated as a speaker at a conference masterful during the National Meeting PROSOFT 2.0., Asserted that: "In 2011, it is estimated that Latin America will be a market larger than Canada, Italy or Australia in terms of video games. Globally the United States still dominate the market, closely followed by Japan and Europe. " The government aims to boost initiatives on average, in collaboration with other bodies. For its part, Mauricio Santillan, head of Visionary, said the video game industry in Mexico is growing at rates of 25% per annum. Wanted to invite the developer community, creative and academics to form a nucleus to develop this sector in Mexico. The executive announced the creation of a unit to develop video games to launch at year's end: "The problem that has been presented is articulation; lack talent, focus and information in the Mexican market."
He added that "in Mexico there are about 35 thousand hardcore gamers and nearly 10 million casual players located in the socioeconomic strata B and B +. The objective is to double the number of expert players to generate a traction effect on the industry. He commented that in 2007 sold a million consoles and five million units of video games.With accessories, total sales amounted to 700 million pesos, for what is expected to reach one billion by 2009.
In his view, Mexico could begin to produce some titles, develop casual games, cheap and massive sales over the Internet. He commented that 75 percent of retail sales of videogames in the country are concentrated in Games Planet, Liverpool, Sam's Club, Wal-Mart and blockbusters, leading sales of console software. Sales of PCs are different; heads the Sam's Club, followed by Office Depot.
Anton Bruehl, president of the International Development Group (IDG) and one of the most famous gurus of the digital entertainment industry, said: "In 2011 according to our estimates, the global market for video games will reach a value of 45 billion dollars. "
He assured that "Mexico is the fifth largest in the world market for Xbox 360, even ahead of Spain. However, still not among the 10 major markets Sony and Nintendo. "
He described that although 2007 sales of video game hardware and software in Latin America accounted for barely two percent of the world total, the region finally began to develop led by Mexico, representing about 50 percent the total regional market.
This contrasts with countries like Venezuela, Central americas, Chile and Colombia, which together totalled just five percent of the total Latin American. The 2009 sales of software in the local retail market will reach $ 500 million.
The manager, who participated as a speaker at a conference masterful during the National Meeting PROSOFT 2.0., Asserted that: "In 2011, it is estimated that Latin America will be a market larger than Canada, Italy or Australia in terms of video games. Globally the United States still dominate the market, closely followed by Japan and Europe. " The government aims to boost initiatives on average, in collaboration with other bodies. For its part, Mauricio Santillan, head of Visionary, said the video game industry in Mexico is growing at rates of 25% per annum. Wanted to invite the developer community, creative and academics to form a nucleus to develop this sector in Mexico. The executive announced the creation of a unit to develop video games to launch at year's end: "The problem that has been presented is articulation; lack talent, focus and information in the Mexican market."
He added that "in Mexico there are about 35 thousand hardcore gamers and nearly 10 million casual players located in the socioeconomic strata B and B +. The objective is to double the number of expert players to generate a traction effect on the industry. He commented that in 2007 sold a million consoles and five million units of video games.With accessories, total sales amounted to 700 million pesos, for what is expected to reach one billion by 2009.
In his view, Mexico could begin to produce some titles, develop casual games, cheap and massive sales over the Internet. He commented that 75 percent of retail sales of videogames in the country are concentrated in Games Planet, Liverpool, Sam's Club, Wal-Mart and blockbusters, leading sales of console software. Sales of PCs are different; heads the Sam's Club, followed by Office Depot.
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