September 15, 2006
- "Wii reinvents games for the devoted player," says Fils-Aime at a press event in New York.
- "But more importantly, Wii breaks the wall separating players from non-players by delivering the best game experiences for the most affordable price."
- "We believe the next leap is games for the masses - young and old, gamer or non, alone, with a friend or with the whole family," he added.
August 15, 2006
- By expanding the market, Fils-Aime said, Nintendo will attract new consumers to gaming and dramatically increase its market share - leaving Sony and Microsoft to fight it out at the higher-end price range.
- "Our competitors are both going down the same path. Both believe that more and more performance with a higher and higher price tage are their keys to success," he stated.
- "What do I see? I think our two competitors will trade share between them, while we go off and grab share in a completely different way."
June 02, 2006
- Iwata said, "Our intention with the Wii is to propose an alternate approach to gaming business," he concluded, "as the gaming industry is currently far too single-minded."
May 09, 2006
- During the company's pre-E3 press conference, which naturally focused heavily on the new Wii console, Nintendo was keen to reaffirm its strategy of introducing 'disruptive technology' - suggesting that the Nintendo DS is was the first true realisation of the company's vision, and a perfect example of getting things right.
April 03, 2006
- Fils-Aime said, "There's people in the house that don't play video games whatsoever. And when people see what we have to offer at E3, they're going to understand that that wall's been broken down and we now have created a system that's going to allow for a much, much larger user base than any system we've seen before."
March 20, 2006
- Miyamoto said, "For a long time now we have been concerned by the direction of the industry. Our competitors are talking about beefed-up graphics and better technology. We could fight in that area but we think it is not necessary and we would rather focus on what Nintendo can do uniquely."
So far Nintendo has been executing their plan pretty well. I wonder what the lessons will be for the next generation, if any?
