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This article is 100% right IMO. Nintendo understands the mainstream audience and is constantly introducing new experience types to them to keep them (and their short attention spans) engaged.

Now some of them aren't new to us (Mario Kart) but it's in the presentation to the massses.

Wii Sports - sports
*Wii Play - arcade(ish)
Mario Party - party
Warioware - ??
SMGalaxy - platform
*Link's Crossbow Training - shooting
Endless Ocean - Exploration
Brawl - fighting/online
*Mario Kart - Driving/online
*Wii Fit - Fitness
Mario Super Sluggers - Sports sim
*Animal Crossing - communication/online
Fatal Frame 4 - horror
*Wii Sports Resort - enhanced sports

*- new peripheral to enhance the 'newness'/value

I'm not including some like Zelda, Pokemon or FE:PoR because that wasn't for the mainstream market, it was for the core. But Nintendo has been very methodical about how it releases everything continually giving the mass market a 'new' experience.

In comparison MS isn't introducing anything new to it's userbase (that movie thing maybe) mainly rehashing Nintendo/Sony existing product which it's core base has seen already. Nor is it dynamic enough to entice a non-gamer to buy a 360 in the first place. If they continue on the route they are going they may end up with a real identity crisis.