Ninty: Wiimote/balance boards etc etc. Miis!
PS3: Blue Ray, will be used next gen (or rather it better be used next gen)
MS: Digital distribution, a beast of an online service
All three: All three, but to a larger extent MS, have allowed small tiered companies to make arcade games and allow them to showcase their talents on the market. It's a great way to make money as well as a name for your respective company.








