SCE Australia 35,000 PS3 Giveaway: Live countdown

[ils411]

LOL MATURE said:

kowenicki said:
Jesus how much money are Sony prepared to lose on the PS3...?

Anyway is this to drive game sales or blu-ray sales? what d'ya reckon?

 

Just goes to show you a price drop is possible.

actually, its probably the electronics division who's losing money on this. if sony is like other companies, each devions has their own marketing budgets and the electronics division is probably the one subsidizing the cost of the ps3. as a whole, sony is spending money on this but per division, the game division is not affected.

though i bet their still making money out of this for sure.